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School Fundraising Ideas: Discount Cards, Scratch Cards, Brochures, And Candy Fundraising

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Published: November 3, 2006

More than 600 companies manufacture, supply and distribute products used for fundraising. The average product fundraiser generates more than $2500, and in 2005, students and parents raised over $1.4 billion in school fundraising.

Where does the money go?

The National Association of Elementary School Principals (NAESP) conducted a survey reporting 58 percent goes to supplying classrooms with the appropriate equipment, 57 percent goes towards ensuring children will be able to go to the science museum, 50 percent goes towards furnishing the library with books and 45 percent goes towards little Billy's exercise on the playground.

Although more than 90 percent of schools surveyed raised supplemental funds in this fashion and 72.5 percent of schools reported having between one and four fundraisers a year, the NAESP survey also concluded that 69.5 percent of school administrators would cease all fund raising, if possible. Maybe this is because the companies involved in school fundraising are making profits of up to 45 percent. If parents and friends donated money directly to the school almost twice as much would be raised!

Nevertheless, it is important to graze over the never-ending possibilities in the world of school fundraising.

Discount cards offer some of the highest profits in school fundraising. The most popular types are Buy One Get One Free pizza offers, which can be a national chain or a local seller.

Another, newer option is scratch cards. Similar to a donation system, people scratch off two of fifty concealed dots and are asked to donate the amount revealed. As a thank you, a coupon book may be handed out.

Almost everyone has come across a candy school fundraiser, ranging from brand name candy to lollipops. This type of fundraiser is the easiest and most popular and can make up to 55 percent profit for the school.

Lastly, if a school is not looking to spend money up front then a good option is pre-sell brochures. These catalogs come with a wide variety of products ranging from cookies and candles to magazines and flowers.

After deciding the type of school fundraising project there are some key tips to remember. Do not forget to plan; set realistic financial goals and time frames. Two weeks is generally recommended. Alert the community of the plans by promotion, including letters to parents, posters and community announcements. Give the children and volunteers incentives, and lastly, keep copies of all order forms for your records for potential tax implications.

After all the hard work, more than 90 percent of respondents said the benefits of fundraising justify the time and effort. Little Billy does need a playground and art supplies.



Sources:
Coburn, Janet. Fundraising Today and Tomorrow. Today's School. Winter 2001. The Peter LI Education Group. 14 September 2006. <http://www.peterli.com/archive/ts/340.shtm> .
Easy Fundraising Ideas. 2006. 14 September 2006. <http://www.easy-fundraising-ideas.com>.
School Fundraisers. 2006. 14 September 2006. <http://www.school-fundraisers.com/>.
Singletary, Michelle. School Fundraising? Phooey!. Washington Post. 27 August 2006. 14 September 2006. <http://www.washingtonpost.com/wp-dyn/content/a rticle/2006/08/26/AR2006082600081.html>.
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